Source:- (Google.com.pk)
T-shirt design is becoming one of
the most popular outlets for creatives. Whether you're an illustrator, graphic
designer or typographer, the thought of having your design on a T-shirt is a
pretty cool concept.
However, the process can be a
daunting thought. Thankfully, Mike Ng of SOYU T-shirt designs has taken time
out of his busy scheduele to bring you 10 pro tips for T-shirt design.
01. Take your time and explore
your concept
Sketch it out, go for a walk,
create a few variations, have something to eat, do a full brainstorming
process. Then sleep on it. And do it over again. If it comes to you straight
away, great. But explore other options just in case.
T-shirt design T-shirt design:
Electric Zombie tee by Derek Deal has loads of colour and loads of detail
02. Imagine the design on a shirt
Having worked on both print and
web over the years. I know the vast difference between design on screen and a
printed piece. Don't be afraid to mock it up on a photo of a model, print it
out if necessary and place it on an actual tee, and of course create your
artwork at actual size.
03. Detail is king but keep
things simple
Everyone appreciates great
drawing ability and attention to detail. There is nothing better than seeing a
really well executed masterpiece on a tee, that you can study for hours.
But equally, some of the most
classic designs have been the simplest and get the message across through their
simplest form. Anywhere in the middle and you may struggle to deliver a
successful design.
T-shirt design T-shirt design:
The classic Ramones tee redesigned by Johnny Cupcakes showcases the single
colour and strong concept
04. Consider your market
This is an important one. Are you
designing for male or female, young or old? At the end of the day you're
designing a product that you want people to wear. Like a good marketeer would
do, write down the exact person you want to attract to your design – who they
are, what they like, what other brands they like and go from there.
05. Keep your humour subtle
If you're going for a humorous
designs you don't want it coming across as a cheap and low-cost joke shirt.
Even the most successful loud and in your face designs have subtle humour.
I'm generally not a fan of 99 per
cent of humorous tees, but done correctly it can turn heads! I'm digging Brad
McGinty's designs at the moment because he has a good balance.
T-shirt design T-shirt design:
Try choosing complementary colours in your design
06. All about colour!
Use the T-shirt colour
effectively and try choosing complementary colours. If you're using Adobe
Illustrator, turn on Global Colours. It's an absolute life saver and will save
you so much time. You can also use Halftones to make the most of the restricted
colours you're allowed to use.
07. Prepare your artwork properly
Use Pantone Colours when screen
printing, the printers will love you for it. They'll also love you if you outline
text and expand any strokes you may have. There are plenty of good tutorials
out there depending on whether you're using Illustrator or Photoshop.
T-shirt design T-shirt design:
It's important to take time to learn about what type of tee you want to print
on
08. Source a good printer
So your design is finished and
properly artworked, but your tee will only be as ever as good your printer. You
can give a shout over to a reputable company like White Duck or you could even
give your local screenprinter a call. But it's important to take time to learn
about what type of tee you want to print on.
The weight, the sizes, the
labeling options, cost, etc, all affect the end product. This takes a while and
will require speaking to various companies, but one thing is for certain...
deal with a company who wants to treat your tee as an end retail product and
will handle your work with care. Screenprinting is an art.
09. Get Educated
To have a good understanding of
anything, you need to study it and understand it's context. Tees have come out
of every subculture phenomenon that has ever existed whether it's tees from
bands, skateboarders, street art, sports crossovers or general pop culture.
Find out about them and and have
an appreciation for it all! One good book for reference is this Vintage T-shirt
Book below.
T-shirt design T-shirt design: To
have a good understanding of anything, you need to study it and understand it's
context
10. Be ahead of the game
Be inspired by what the latest
trends are but don't copy them. Chances are by the time you have seen that
T-shirt produced, other designers are moving on to something else behind closed
doors.
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